The SpaceShip Earth - Episode 23 - Afdhel Aziz - Why true brand purpose must come from within

In this episode I chat with Afdhel Aziz - Author of the book ‘Good is the New Cool - Market like you give a damn’, Keynote Speaker and Chief Purpose Officer at Conspiracy of Love. Afdhel is on a mission to help businesses find purpose and meaning in what they do, and he’s spent 20 years working at the highest level in some of the biggest brands on the planet -so he has a unique perspective on the workings of the corporation. We riff on his journey, the challenegs we face right now as a human race, why business has such a big role in the shift to a more beautiful world, the blockages to radical change in business, the climate and ecological crisis and the implications of that for consumer and brand culture - and why humans ultimately are the key to change. Enjoy! https://www.afdhelaziz.com/ https://www.goodisthenewcool.org/ https://conspiracyoflove.co/team-1 https://www.forbes.com/consent/?toURL=https://www.forbes.com/sites/afdhelaziz/